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Current free usage limit of 750k requests monthly turns into ca.Then Google sent them an email notifying them that had become a "high usage" client of Maps, and informing of rate changes. map loads) was not high enough for them to consider alternatives. Up until recently, Maps had a free usage limit of about 750 thousand map loads per month, which squared well with the revenues they were generating, and the price for commercial usage ($0. Owczarek and Nawrocki always understood that as grew, so would the cost for using Google Maps. Who are those competitors? Names you'll recognize: Apple Maps, Mapbox, TomTom, to name a few. Once they recovered from the vertigo caused by the increases, they gathered together the best alternatives to Google Maps for heavy data users. They found that Google raised its Maps Platform pricing 14 times, while decreasing the free usage limit nearly 30 times, all with very little notice to its partners.Īs such, they dove deep into the global mapping market by tracking the repeated pricing increases Google made to Maps. Their business points patients to the closest brick-and-mortar pharmacies stocking specific medicines, so they realized quickly that Google pricing of Maps was changing frequently. Polish developers Bartłomiej Owczarek and Tomasz Nawrocki of the pharmaceuticals locator service relied heavily on Google Maps Track this API.
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